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Keywords: Vote Compass
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Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2022) 56 (8): 2340–2368.
Published: 15 September 2022
... Publishing Limited 2022 Emerald Publishing Limited Licensed re-use rights only Strategic communication Market research Strategy Crisis Delivery Political marketing COVID-19 Jacinda Ardern New Zealand Labour Party Vote Compass In this article, we focus on the lessons marketers can...
