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Keywords: Voting intentions
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Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2019) 53 (12): 2629–2656.
Published: 08 August 2019
... are behavior-driven, the goal is to examine the potential relationship between the candidate brand image, the self-brand image and voting intention. Design/methodology/approach Data were collected for the third week of October 2012 and again for the same time in 2016 – three weeks prior to the US...
