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Keywords: WOM
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Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2026) 60 (1): 297–335.
Published: 24 December 2025
...: Platform economy Aggregators Actual service providers Service recovery measures satisfaction WOM Repurchase disinclination With the rise of the platform economy model, service failures in such business contexts have become a key area of focus. In platform economy, an aggregator is an e...
Includes: Supplementary data
Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2023) 57 (13): 87–110.
Published: 03 July 2023
...), subject to full attribution to the original publication and authors. The full terms of this licence may be seen at http://creativecommons.org/licences/by/4.0/legalcode Brand love Brand relationships Interactions Destination brand Destination brand love Social media WOM Brands...
Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2018) 52 (1-2): 199–223.
Published: 07 February 2018
... influences brain activation associated with word-of-mouth (WOM) communications (i.e. information specificity, source expertise and tie strength) after a product harm crisis. This article also discusses the WOM effects of product quality perception, negative emotion and purchase intentions by precise...
