Keywords: Warranty
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Journal Articles
European Journal of Marketing (2025) 59 (5): 1377–1399.
Published: 09 April 2025
...Ronit Montal-Rosenberg; Shai Danziger; Liat Hadar Purpose Extended warranties typically have a negative expected value, as they charge high premiums (10–50% of the product price) while product failure rates in the initial years remain low (typically below 5%). Therefore, experts advise against...

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