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Keywords: Wilderness
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Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2026) 60 (7): 1647–1679.
Published: 24 June 2026
...Suchi Aeron; Zillur Rahman Purpose This paper aims to examine how sadness-induced hedonic choice patterns can be attenuated through a micro-restorative wilderness experience, countering helplessness. Design/methodology/approach Drawing upon theories of emotion appraisal and environmental...
Includes: Supplementary data
