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Keywords: Wine
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Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2020) 54 (4): 909–934.
Published: 04 April 2020
... to be particularly relevant that involve combinations of varying levels of pleasure (rather than displeasure) and activation (rather than deactivation). Specifically, contentment (vs happiness, pride and enchantment) maps lower on the activation dimension. Brand management Emotion Water Wine Origin...
