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Keywords: Wine-related lifestyle
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Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2017) 51 (9-10): 1552–1576.
Published: 12 September 2017
... as possible (Phinyomark et al., 2012). WRL Domain-specific Latent class Lifestyle segmentation Mixture modelling Wine-related lifestyle Market segmentation has a longstanding history since Smith (1956) first suggested it as a product differentiating strategy to increase...
