... behaviour are detailed. © MCB UP Limited 1990 Marketing Australia Pricing strategy Wines and spirits ...

... to champagne becoming one of the most successfully marketed wine products on the international market despite limited production and a plethora of competition from other sparkling wine producers. © MCB UP Limited 1990 France Marketing Wines and spirits Image Marketing strategy ...

... quite different tactics to meet future threats and opportunities. It is also argued that wine marketing issues in the future will be at the forefront of wine company research and decision making. © MCB UP Limited 1990 Marketing Alcoholic drinks industry Wines and spirits Marketing strategy...

... with the information about prices, the effect of providing information was not in general significant. It is possible that a different experimental design would have led to significant improvements in efficiency and profits using additional information. © MCB UP Limited 1989 Wines and spirits Economics...

...Paul E. Breach The evolution of the Paul Masson wine brand in the UK over a ten‐year period is described. An assessment is made of the various reasons for particular successes and failures during that period and the importance of thorough marketing is stressed. Brands Marketing Markets Wines...

.... A key factor affecting the industry is that the number of competitors continues to decline as companies merge and as brands are increasingly produced for mass markets. © MCB UP Limited 1989 Globalization Wines and spirits Alcoholic drinks industry ...

... results show how consumers reduce the risks they perceive and the implications for marketing are discussed. © MCB UP Limited 1989 Wines and spirits Consumer′s risk Alcoholic drinks industry Marketing ...

... marketing is described; and eight key steps towards establishing and implementing a database are given. © MCB UP Limited 1989 Direct selling Marketing Marketing concepts Wines and spirits Alcoholic drinks industry Direct marketing ...

...Robert L. Gluckman Concentrates on the elements of creating commercially successful wine brands through focusing on the three major areas for international wine and spirits companies ‐ the UK, the USA and Canada. Believes that the greatest body of consumer research has been undertaken in the UK...