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Keywords: Work design
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Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2026) 60 (13): 159–185.
Published: 20 February 2026
... derived hypotheses. Findings This research uncovers a path to increased prosocial motivation for frontline employees through work design that promotes activities that reflect individual prosociality and establishes internal connections among the workforce. This finding supports the approach...
