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Keywords: Worth
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Journal Articles
Questioning worth: selling out in the music industry
Available to Purchase
Journal:
European Journal of Marketing
European Journal of Marketing (2017) 51 (9-10): 1650–1668.
Published: 12 September 2017
...Kerrie Bridson; Jody Evans; Rohit Varman; Michael Volkov; Sean McDonald Purpose This study aims to illuminate the way in which consumers question the authenticity and worth of musicians, leading to a classification of selling out. The authors contribute to the debate on authenticity by attending...
