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Keywords: and quantity models
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Journal Articles
Price customization and within-chain data do not mix!
Available to Purchase
Journal:
European Journal of Marketing
European Journal of Marketing (2014) 48 (1-2): 360–379.
Published: 04 February 2014
... compare price customization based on within- and across-chain purchase data and show that the upside potential for price customization based on the former information set is quite limited. © Emerald Group Publishing Limited 2014 Retailing Incidence choice and quantity models Loyalty cards...
