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Keywords: conceptual clarity
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Journal Articles
Conceptual fragmentation in marketing science: insights from the value co-creation literature
Open Access
Journal:
European Journal of Marketing
European Journal of Marketing (2026) 60 (13): 475–504.
Published: 07 May 2026
... to the original publication and authors. The full terms of this licence may be seen at http://creativecommons.org/licences/by/4.0/ service-dominant logic value co-creation analytical comprehensiveness conceptual fragmentation conceptual clarity value-in-use value proposition service customer value...
