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Keywords: e-selling
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Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2018) 52 (5-6): 1037–1059.
Published: 23 February 2018
... retailing Adaptive selling e-selling ISTEA model Sales influence tactics In this paper, we propose a different Web customization approach, which we refer to as automated adaptive selling. Continuing our bookseller example, the homepage of the online store still presents multiple books...
