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Keywords: eWOM engagement
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Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2021) 55 (4): 1067–1102.
Published: 24 November 2020
... Emerald Publishing Limited 2020 Emerald Publishing Limited Licensed re-use rights only Meta-analysis eWOM Electronic word of mouth Motivations to provide eWOM eWOM engagement With the advancement of internet technologies, consumers increasingly use electronic word of mouth (eWOM...
