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Keywords: service-sales ambidexterity
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Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2021) 55 (11): 2965–2987.
Published: 03 August 2021
... Limited Licensed re-use rights only Resilience Cognitive flexibility Leadership humility Service-sales ambidexterity In the past, sales and services have been delivered separately and autonomously. However, nowadays, there is the expectation that these two functions be performed...
Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2015) 49 (3-4): 491–511.
Published: 13 April 2015
... influence on service-sales ambidexterity, but the impact of a performance-avoidance goal orientation is negative, and a performance-prove orientation has no influence. Proxy efficacy enhances the positive impact of learning orientations due to the manager’s ability to lead by example, facilitate knowledge...
