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Journal Articles

Belonging and beliefs: how social influences drive the intention to purchase foods with health claims

Open Access
Francisco J. Sarabia-Sánchez, Inés Küster Boluda, Natalia Vila-Lopez, Francisco Sarabia-Andreu
Journal: European Journal of Management and Business Economics
European Journal of Management and Business Economics (2024)
https://doi.org/10.1108/EJMBE-06-2024-0192
Published: 19 December 2024
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Journal Articles

Social media impact on international sports events related to the brand Spain: a comparison between inner versus outside events

Open Access
Inés Küster Boluda, Natalia Vila-Lopez, Elisabet Mora, Javier Casanoves-Boix
Journal: European Journal of Management and Business Economics
European Journal of Management and Business Economics (2025) 34 (2): 121–132.
https://doi.org/10.1108/EJMBE-06-2023-0171
Published: 01 February 2024
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Journal Articles

B2B value co-creation influence on engagement: Twitter analysis at international trade show organizer

Open Access
Skania Geldres-Weiss, Inés Küster-Boluda, Natalia Vila-López
Journal: European Journal of Management and Business Economics
European Journal of Management and Business Economics (2023) 32 (3): 257–275.
https://doi.org/10.1108/EJMBE-04-2022-0121
Published: 31 January 2023
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