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Consumers’ healthy lifestyle as a determinant of the influence of microcelebrities and microinfluencers

Open Access
Mariola Palazón, María del Carmen Alarcón-del-Amo, Borja Martínez, Manuela López
Journal: European Journal of Management and Business Economics
European Journal of Management and Business Economics (2025) 34 (2): 133–148.
https://doi.org/10.1108/EJMBE-02-2024-0041
Published: 25 November 2024
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Includes: Supplementary data
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