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Keywords: 世代差異
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Journal Articles
European Journal of Management and Business Economics 1–16.
Published: 11 December 2025
... Consumer identity 心理所有權 Z世代 消費行為 體驗性消費 數位商品 身份認同的表達 世代差異 准入型消費 無形資產 概念框架 數位消費 消費者認同 Luis F. Martinez acknowledges funding by Fundação para a Ciência e a Tecnologia (UID/00124/2025, UID/PRR/124/2025, Nova School of Business and Economics DOI: https://doi.org/10.54499/UID/00124/2025...
