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Keywords: 信任
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Journal Articles
European Journal of Management and Business Economics (2026) 35 (3): 309–327.
Published: 26 June 2024
... alignment Information and communication technology Trust Culture 供應鏈管理 金融服務 零售保險 夥伴間的協調 資訊及通訊技術 信任 文化 The insurance industry is a key sector in the global economy. Scenarios of supply chain disruptions, caused by national and international warlike conflicts (e.g. the recent Russia...
Journal Articles
European Journal of Management and Business Economics (2025) 34 (1): 103–119.
Published: 24 November 2023
... in the coming years. 研究目的 本研究擬提出一個會發展基於樹的分類模型、以及會把案例歸入不同的類別的層次細分。這讓我們能為每個類別考慮到電子商務用戶輪廓的定義和解釋; 這亦促進我們優化採用在線渠道的發展工作,而在線渠道於現時2019冠狀病毒病肆虐的情況下,實在供不應求。 研究設計/方法/理念 就創設的細分而言,兩個極端的細分因其明顯的差別和大批量而顯得突出。佔樣本百分之二十三的細分3是擁有最大使用在線渠道傾向的細分,而細分3的特徵包括他們對在線渠道呈高信任度,比其他類別更習慣地使用,以及其相信使用在線渠道會帶來更高的績效,這表示他們相信使用在線渠道是有效的,是快捷的,是可幫助帶來...
