Keywords: 偏最小二乘結構方程模型
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Journal Articles
European Journal of Management and Business Economics 1–17.
Published: 29 July 2025
... Brand beliefs Tourism PLS-SEM SOR model 品牌酷感 品牌擁護 品牌聯想 品牌信念 旅遊業 刺激-有機體-反應理論 Brand coolness is defined as an autonomous, positive, and dynamic concept (Warren et al., 2019). Since the coining of the concept of coolness, over 70 different ways exist to define...

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