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Keywords: 健康的生活方式
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Journal Articles
European Journal of Management and Business Economics (2025) 34 (2): 133–148.
Published: 25 November 2024
... versus microcelebrities in promoting consumers’ attitudes and behaviors toward healthy food brands. In addition, this is one of the few studies to show a higher effect of microcelebrities over microinfluencers. 研究目的 本研究擬探討是哪類型的網絡名人 - 微名人或微素人- 最為適合去推廣健康食品商標; 研究亦擬探討這些網絡名人的影響會如何取決於消費者健康的生活方式。 研究設計/方...
Includes: Supplementary data
