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Keywords: 公平貿易咖啡消費
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Journal Articles
European Journal of Management and Business Economics (2024) 33 (2): 195–211.
Published: 10 April 2023
...Samira Mili; Carlos Ferro-Soto 研究目的 研究旨在確認在公平貿易咖啡消費的課題上，顧客滿意的誘因及其後因，這包括實用的因素，社會的因素和情感的因素。 研究設計/方法/理念 研究之數據廣泛來自在西班牙177名公平貿易咖啡消費者; 分析則以結構方程模型，並以SPSS Amos 26軟件來進行。 研究結果 研究結果證實，顧客社會價值和質量是會影響認知價值的;認知價值繼而影響顧客滿意度，而顧客滿意度又進而影響他們的忠誠。相反的，顧客情緒價值或他們的期望、均未能證實是認知價值的先決條件。 研究的局限/啟示 本研究所進行的消費者滿意度分析，與其它以傳統方法銷售的咖啡之相關研...
