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Keywords: 分割
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Journal Articles
European Journal of Management and Business Economics (2025) 34 (1): 103–119.
Published: 24 November 2023
... E-commerce Segmentation Trust CHAID COVID-19 使用者意向 電子商務 分割 信任 CHAID 2019冠狀病毒病 The COVID-19 pandemic and the effects it has had on healthcare, society, and the economy are producing a change in consumer shopping habits. The increase in the general use of e-commerce reveals...
