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Keywords: 品牌價值評估
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Journal Articles
European Journal of Management and Business Economics (2025)
Published: 21 March 2025
...39篇學術論文, 繼而使用VOSviewer 軟件進行文獻計量分析. 研究結果 研究結果顯示, 可持續性的努力會透過兩個主要途徑影響著品牌價值:(一)消費者路徑, 和 (二)企業路徑. 就探討消費者路徑的研究而言, 學者大多忽略了於創造品牌價值的過程中消費者認知所扮演的角色. 本研究強調, 若要全面取得可持續性之努力對品牌價值所產生的效果, 我們必須把消費者和企業這兩個指標融入品牌價值評估模型. 研究的原創性/價值 本研究為首個研究, 透過採用系統文獻回顧法和文獻計量分析, 去探索可持續性會如何影響品牌價值. 就此而言, 本研究就於文獻上曾使用過的各種測量方法, 提供了一個嚴謹和具批判性的概述...
