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Keywords: 品牌聯想
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Journal Articles
European Journal of Management and Business Economics 1–17.
Published: 29 July 2025
... of this article (for both commercial and non-commercial purposes), subject to full attribution to the original publication and authors. The full terms of this licence may be seen at http://creativecommons.org/licences/by/4.0/legalcode 研究目的 品牌酷感這概念最近吸引了學者的注意。學者和從業人員均熱衷於瞭解品牌酷感所帶來的影響; 因此,本研究擬確定品牌酷感能否影響品牌聯想...
