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Keywords: 品牌酷
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Journal Articles
European Journal of Management and Business Economics (2024) 33 (4): 394–410.
Published: 01 March 2024
... understanding of the impact of immersive gaming branding practices on the overall equity of the fashion brand. The results provide insight for fashion brand managers into the significant effect on consumer behaviour outcomes of fashion-gaming collaborations. 研究目的 本研究擬探討身歷其境的遊戲體驗在品牌酷感和品牌資產上所扮演的角色; 研究特別強調裝扮遊...
