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Keywords: 多感官營銷
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Journal Articles
European Journal of Management and Business Economics (2025)
Published: 19 February 2025
... experience; it would be unfavourable to separate the kitchen from the dining area (Chakravarty, 2017). Multisensory marketing Customer experience Experiential value Post purchase behaviour Slow food Sustainability 多感官營銷 客戶體驗 體驗價值 購買後行為 慢食 可持續性 Regarding experience...
