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Keywords: 學術論文
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Journal Articles
European Journal of Management and Business Economics (2026) 35 (1): 62–83.
Published: 09 January 2024
...而建立的演算法可確認最佳的乳製品捆綁包,這演算法同時也可取得最佳的裨益和最高的預期收入。 研究的原創性/價值 於本研究中,研究人員同時考慮消費者的偏好和生產製作者或零售賣家的最高收入。捆綁式的促銷策略在食物供品和新鮮食品方面被廣泛使用,這策略可擴展至其他產品。 關鍵詞 乳製品捆綁包、消費者偏好、最佳化演算法、巢式Logit 模型. Dairy product bundling Consumer preferences Optimisation algorithm Nested logit model ...
Journal Articles
Journal Articles
European Journal of Management and Business Economics (2024) 33 (2): 195–211.
Published: 10 April 2023
... at http://creativecommons.org/licences/by/4.0/legalcode Fair trade coffee consumption Consumption utilitarian approach Consumption affective factors Perceived value Consumer satisfaction Consumer loyalty 公平貿易咖啡消費 消費實用法 消費情感因素 認知價值 消費者滿意度 消費者忠誠 Research...

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