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Keywords: 慢食
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Journal Articles
European Journal of Management and Business Economics (2025)
Published: 19 February 2025
...Mariana Alves Santos; Ana Dopico-Parada; Pablo Cabanelas 研究目的 本研究旨在探究顧客的美食感官體驗如何影響他們再訪的意向。研究人員擬分析感官知覺是否與體驗價值成正相關;研究人員亦擬證實客戶滿意度是否與購買後行為成正相關。 研究方法/理念 研究人員採用透過結構方程模型的定量方法,去分析取自從葡萄牙 (一個以美食馳名的國家)416名答覆者的數據。 研究結果 研究結果顯示,感官知覺對體驗價值的功能和情緒層面會產生正面的影響; 而且,就慢食餐館而言,即時的客戶滿意度會促使正面的購買後行為。 研究的實用性/原創性 慢食餐館必須保持它們烹調的食物...
