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Keywords: 數字支付模式
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Journal Articles
European Journal of Management and Business Economics 1–18.
Published: 22 September 2025
...願; 反之,努力期望對客戶滿意度似沒有顯著的影響。研究結果亦顯示,網路聊天系統,虛擬試穿和數字支付模式會對客戶滿意度起著良好的,顯著的效果。再者,客戶滿意度會對持續使用意願起著重大的,良好的影響。 研究的原創性 本研究把虛擬試穿和網路聊天系統與延伸新型整合性科技接受模式(UTAUT 2) 合併起來,藉此研製一個綜合模型, 以能分析客戶選用網上購物的決定。在線零售商若想制定能招募新客戶的策略,他們必須聚焦於那些在很大程度上會影響客戶滿意度的關鍵變量上。 Online shopping Digital payment mode Virtual try...
Includes: Supplementary data
