... advocacy Brand association Brand beliefs Tourism PLS-SEM SOR model 品牌酷感 品牌擁護 品牌聯想 品牌信念 旅遊業 偏最小二乘結構方程模型 刺激-有機體-反應理論 Brand coolness is an autonomous, subjective, and socially constructed positive trait that makes consumers differentiate, make or break a brand (Warren et al...

... concretizes the analysis, interpretation and understanding of new knowledge, which is incorporated into the company through socialization, also valuing previous knowledge (Mueller et al., 2020). 認知性社會資本與新產品的性能:潛在的吸收能力和創新能力的間接效應 – 一個以旅遊業為基礎的研究 研究目的 本文旨在處理現存文獻內的研究缺口。研究人員以實證研究法、去分析於旅遊業內潛在的吸收能力...