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Keywords: 旅遊行為
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Journal Articles
European Journal of Management and Business Economics (2026) 35 (3): 361–378.
Published: 22 August 2024
...), subject to full attribution to the original publication and authors. The full terms of this licence may be seen at http://creativecommons.org/licences/by/4.0/legalcode 探索是哪些因素影響著在歷史國家裡到訪智慧旅遊目的地的旅遊行為: 電子消費行為理論 研究目的 研究人員藉著把計劃行為理論伸延開去,去探索是哪些因素影響著到訪智慧旅遊目的地的旅遊行為。 研究設計/方法/理念 研究人員以偏最小平方法的結構方程模型...
