Keywords: 消費者比較
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Journal Articles
European Journal of Management and Business Economics (2024) 33 (4): 488–504.
Published: 22 March 2024
... Airline companies 服務失誤 服務補救 正義理論 社會比較理論 參照認知理論 航空公司 This study makes three contributions. Based on justice theory (Rawls, 1971), social comparison theory (Festinger, 1954) and referent cognitions theory (Folger, 1986), we examine the influence of the treatment received by other...
Includes: Supplementary data

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