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Keywords: 消費行為
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Journal Articles
European Journal of Management and Business Economics 1–16.
Published: 11 December 2025
... Consumer identity 心理所有權 Z世代 消費行為 體驗性消費 數位商品 身份認同的表達 世代差異 准入型消費 無形資產 概念框架 數位消費 消費者認同 Luis F. Martinez acknowledges funding by Fundação para a Ciência e a Tecnologia (UID/00124/2025, UID/PRR/124/2025, Nova School of Business and Economics DOI: https://doi.org/10.54499/UID/00124/2025...
Journal Articles
European Journal of Management and Business Economics (2025)
Published: 09 May 2025
...塑造,個性化客戶體驗,內容行銷,數碼環境裏的消費行為,廣告業內的情感反應和網紅行銷。這些知識結構給我們帶來啟示,使我們更了解品牌如何能有效地透過真正的,情感的成分,讓我們與客戶建立良好的關係。 研究的原創性 本研究引進了一個把情感納入在數位行銷領域裏的創新的,概念上的類型學; 研究人員藉著辨識出六個顯著的類別而提供了嶄新的框架,讓我們了解在創造更有效的和更具意義的品牌與客戶間的關係上情感所扮演的角色。 Thales Stevan Guedes Furquim can be contacted at: thalesfurquim@ufpr.br 10 08 2024...
Includes: Supplementary data
Journal Articles
European Journal of Management and Business Economics (2024)
Published: 19 December 2024
... Credibility Purchase intention Consumer behavior Health claim Belonging FoMO 錯失機會的恐懼 歸屬感 可信性 購買意向 保健聲稱 消費行為 While choosing healthy foods may seem rooted in individual decision-making, it is significantly influenced by social contexts and norms (Cruwys et al., 2015 ; Jeong...
