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Keywords: 環境可持續性
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Journal Articles
European Journal of Management and Business Economics (2026) 35 (3): 361–378.
Published: 22 August 2024
... (PLS-SEM) 技術去測試其提出之假設,方法是透過分析取自個人訪談413個可用的回應。這些數據均以結構化訪談方式收集,繼而以 SmartPLS 3.3.3 來進行分析。 研究結果 研究結果顯示,就於孟加拉的國際和國內旅客而言,到訪智慧旅遊目的地的目的,顯著地影響著智慧旅遊目的地的旅遊行為。研究結果亦顯示,到訪智慧旅遊目的地的目的和意願,會顯著地受電子態度、資源效率規範和感知環境可持續性所影響。 實務方面的啟示 研究結果表明了目的地的處所電子流程圖、低影響和能進行生物降解材料的使用,以及以遊戲和故事形式展示的歷史和文化,均會提昇旅客到訪智慧旅遊目的地的動機。 研究的原創性/價...
