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Keywords: 社交媒體平台
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Journal Articles
European Journal of Management and Business Economics (2025) 34 (3): 359–383.
Published: 24 June 2024
... COBRAs 品牌價值 網上消費行為 社交媒體平台 用戶生成內容 UGC 食品公司 Social media platforms allow consumers to participate actively in more interactive marketing practices (Wang, 2021). Thus, consumers’ online brand-related activities (COBRAs: the consumption, contribution, and creation of brand-related content) have...
