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Keywords: 美食網紅
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Journal Articles
European Journal of Management and Business Economics (2025) 34 (2): 133–148.
Published: 25 November 2024
...。 研究的原創性/價值 本研究為首個研究, 去探討微素人在推動消費者對保健食品品牌的態度和行為上所扮演不同的角色; 而且, 本研究證實了微名人的影響比微素人的更大, 而找到這研究結果的學術研究為數不多。 保健食品品牌 健康的生活方式 微名人 微素人 美食網紅 08 02 2024 09 06 2024 02 08 2024 23 09 2024 23 10 2024 © Mariola Palazón, María del Carmen Alarcón-del-Amo, Borja Martínez...
Includes: Supplementary data
