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Keywords: 酒店業
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Journal Articles
European Journal of Management and Business Economics (2025)
Published: 25 April 2025
.... This study sheds light on the interplay of these variables in the tourism context, which is experiencing rapid technological advances. 研究目的 把諸如機器人技術和人工智慧等的工業4.0技術進行融合,這會把酒店業徹底改變。本研究擬辨識出是哪些因素會使酒店能為工業4.0而準備就緒; 研究聚焦於作為核心能力的靈活性和作為可有效地發揮這些科技進步的戰略方針的市場導向。 研究方法 研究人員對取自涵蓋198名西班牙酒店經理的樣本數據進行定量分析,分析使用了偏最小二乘結構方...
