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Keywords: 非營利組織
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Journal Articles
European Journal of Management and Business Economics (2023) 32 (4): 452–468.
Published: 28 February 2023
...更能有效地管理資源和組織的活動, 以便強化組織的品牌資產。 研究的原創性/價值 研究提供了以非政府組織特徵為導向的一個、以捐助者為基礎的新穎而俱多層面的非政府組織品牌資產模型。這個研究取向、有別於過往的非營利組織或商業性的品牌資產模型。 Maria Jesus Rios Romero can be contacted at: mrios05@ucm.es Conflict of interest: On behalf of all authors, the corresponding author states...
