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Keywords: 體驗價值
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Journal Articles
European Journal of Management and Business Economics (2025)
Published: 19 February 2025
... a traditional gastronomic experience. Sensory marketing is a marketing practice that uses senses to improve customers’ emotions and dining experiences. Although there are studies applied to the restaurant sector, there are hardly any applied to slow food. 研究目的 本研究旨在探究顧客的美食感官體驗如何影響他們再訪的意向。研究人員擬分析感官知覺是否與體驗價值...
