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Keywords: Affect
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Journal Articles
European Journal of Management and Business Economics (2025)
Published: 09 May 2025
...Thales Stevan Guedes Furquim; Liz Spinello Quaesner; Tomas Sparano Martins; Jose Carlos Korelo Purpose The purpose of this study is to analyze the evolving role of affective components within the digital marketing domain. Offering a comprehensive typology that synthesizes existing research...
Includes: Supplementary data
