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Keywords: Anticipated and post-purchase regret
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Journal Articles
European Journal of Management and Business Economics (2020) 29 (1): 54–83.
Published: 12 February 2019
... Utilitarian and hedonic services Switching behaviour Alternative attractiveness Anticipated and post-purchase regret Variety seeking M31 Consumers are becoming increasingly more demanding and more knowledgeable about products and brands thanks, in part, to new technologies development...
