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Keywords: Attitudinal brand engagement
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Journal Articles
European Journal of Management and Business Economics (2025) 34 (3): 359–383.
Published: 24 June 2024
..., considering the mediating effect of attitudinal brand engagement and the moderating effect of brand value on this relationship. Design/methodology/approach The study analysed data from 404 Spanish consumers using structural equation modelling and the PROCESS package in SPSS to test hypotheses, including...
