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Keywords: Brand value
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Journal Articles
European Journal of Management and Business Economics (2025)
Published: 21 March 2025
...Gabriela Salinas; Carmen Abril Purpose Given the mixed findings in the literature regarding the impact of sustainability on brand value, this study aims to clarify the debate by analyzing and synthesizing existing research. We focus on the metrics used to assess both sustainability and brand value...
Journal Articles
European Journal of Management and Business Economics (2025) 34 (3): 359–383.
Published: 24 June 2024
..., considering the mediating effect of attitudinal brand engagement and the moderating effect of brand value on this relationship. Design/methodology/approach The study analysed data from 404 Spanish consumers using structural equation modelling and the PROCESS package in SPSS to test hypotheses, including...
