...; 研究亦帶來重要的管理方面的啟示, 例如:讓我們明白到, 若要全面取得可持續性之努力對品牌價值所產生的效果, 我們必須認真思考企業指標和消費者指標. 最後, 研究人員為未來的研究建議了一個綜合議程. Purpose Given the mixed findings in the literature regarding the impact of sustainability on brand value, this study aims to clarify the debate by analyzing and synthesizing existing research. We...

..., considering the mediating effect of attitudinal brand engagement and the moderating effect of brand value on this relationship. Design/methodology/approach The study analysed data from 404 Spanish consumers using structural equation modelling and the PROCESS package in SPSS to test hypotheses, including...