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Keywords: C22
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Journal Articles
European Journal of Management and Business Economics (2018) 27 (3): 266–284.
Published: 13 March 2018
... cycle M31 C22 C25 The product life cycle (PLC) is an important concept in the product marketing process, for consumer behaviour and in adapting to the changes that occur in the environment and in the competition. These changes condition the design of marketing strategies and, therefore...
