Keywords: CHAID
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Journal Articles

The consumer intention to use e-commerce applications in the post-pandemic era: a predictive approach study using a CHAID tree-based algorithm

Elena Higueras-Castillo, Helena Alves, Francisco Liébana-Cabanillas, Ángel F. Villarejo-Ramos
Journal: European Journal of Management and Business Economics
European Journal of Management and Business Economics (2025) 34 (1): 103–119.
https://doi.org/10.1108/EJMBE-12-2022-0375
Published: 24 November 2023
... made by the CHAID analysis; (3) characterisation of the previously defined segments through the successive divisions that were proposed in the analysis carried out. Social implications Other fundamental aspects would be to reduce any uncertainty the user might have about the online shopping process...
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