... brand building, personalized consumer experience, content marketing, consumer behavior in digital environments, affective responses in advertising and influencer marketing. These structures of knowledge provide insights into how brands can effectively connect with their consumers through authentic...

...) with social aspects (belonging and FoMO) to analyze the intention to purchase foods with health claims. Using authentic product images to aid consumer comprehension adds an innovative dimension, addressing a gap in consumer behavior research. Francisco J. Sarabia-Sánchez can be contacted at: fransarabia...