... brand building, personalized consumer experience, content marketing, consumer behavior in digital environments, affective responses in advertising and influencer marketing. These structures of knowledge provide insights into how brands can effectively connect with their consumers through authentic...

... (belonging and FoMO) to analyze the intention to purchase foods with health claims. Using authentic product images to aid consumer comprehension adds an innovative dimension, addressing a gap in consumer behavior research. 研究目的 本研究擬探討社會影響(歸屬的需要和錯失機會的恐懼)和保健聲稱的感知可信性，會如何影響消費者購買附有保健聲稱食品的意向。 研究設計 數據取自一個網...