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Keywords: Consumer comparison
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Journal Articles
European Journal of Management and Business Economics (2024) 33 (4): 488–504.
Published: 22 March 2024
... (Bonifield and Cole, 2008). Consumers use this information to assess justice and satisfaction (Chen et al., 2023). Therefore, we propose the following hypotheses: Service failure Service recovery Justice theory Consumer comparison Social comparison theory Referent cognitions theory...
Includes: Supplementary data
