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Keywords: Consumption utilitarian approach
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Journal Articles
European Journal of Management and Business Economics (2024) 33 (2): 195–211.
Published: 10 April 2023
... may be seen at http://creativecommons.org/licences/by/4.0/legalcode Fair trade coffee consumption Consumption utilitarian approach Consumption affective factors Perceived value Consumer satisfaction Consumer loyalty 公平貿易咖啡消費 消費實用法 消費情感因素 認知價值 消費者滿意度 消費者忠誠 學術論文...
