...Francisco J. Sarabia-Sánchez; Inés Küster Boluda; Natalia Vila-Lopez; Francisco Sarabia-Andreu Purpose This study examines how social influences (need to belong and fear of missing out) and the perceived credibility of health claims affect the intention to purchase foods with health claims...

... communication. Attitudes and purchase intention were highest when value- and performance-driven motives were communicated, but these effects appeared only when the message was in a dialogue form of communication. Message credibility and CSR motives credibility perception further modulated consumers response...